#30days2FAFSA
This campaign primarily featured a daily social media post in September, as well as banners hung on campus. My director requested this campaign less than two weeks before it was to be implemented. Due to this short timeframe, I had to quickly plan and learn how to complete the tasks needed, as well as sweet talk the departments I was collaborating with to expedite everything I needed.
Data did show that we saw an increase in FAFSAs submitted October 2017 vs October 2016, however it is inconclusive if this was a result of our campaign or other influences.
Banners
In order to bring awareness to our hashtag and social media campaign, I determined that we should strategically place banners on campus. I met with Facilities to find out where we could have them hang our banners in high traffic areas. I decided that we would need six 4' x 8' banners. I then worked with the graphic designer in ESU Marketing and Media Relations who created the artwork for our banners.
Social Media
I identified thirty different topics around which I could create posts to share information about the FAFSA and financial aid. The posts were all placed on ESU's Facebook page as it had higher traffic than our office page. Due to the short turnaround for the first year, I created the content and graphics that were used. I also had two student workers from ESU Financial Aid that did a weekly Snapchat takeover on ESU's account. I gave them a list of topics that coordinated with that week's posts and let them create the stories themselves.
The Corky video was scripted, shot, and edited by me and shared as one of our daily posts on Facebook.
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